You are a brand on Twitter. Get on the list!

You are a brand on Twitter. Get on the list!

Posted by Andy Quayle
January 12, 2009
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It’s only about 0530, I’ve been up for about a half an hour and already today has been a day full of branding. I wonder if it will continue that way.

So, let me see if I can formulate this post, bleary eyed and watching Current TV.

@ComcastCares commented on a post I wrote yesterday. Why? because my posts post themselves to Twitter, there is a department at Comcast who monitors Twitter, they noticed my post, read it and commented. (see it here) Hopefully Comcast will take note and listen to me. Wait while I hold my breath <gasp>.

Paul Dunay wrote a post containing a list of brands on Twitter [here] it’s  pretty comprehensive list of the brands that are on Twitter.
With my marketing hat on I wondered if I should add @TechBurgh on there, it’s a brand. It’s a public, front end for Tubu Internet Solutions. .

I got to thinking though, why isn’t @ChrisBrogan on the list, or @OwenC, @JustinKownacki, or, well, everyone on Twitter!

Yes, I realize there’s a difference between @techburgh and @Starbucks but shouldn’t there be something more of a definition between a brand on Twitter and an enterprise on Twitter?

I think it would very hard to define brand with respect to social media without separating business branding and personal branding however, if you do that don’t you take the personal out of the business?

What do you think?

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About the author

Andy was born in the Isle of Man and currently lives in Pittsburgh. Known globally as a willing source for tech news and views, Andy takes great pride in consultation and education. Should his schedule permit, Andy is available to help you with your SEO and Web Analytics needs.

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  • If you're interested in a list of brands on Twitter, check out my Index:

    http://www.socialbrandindex.com

    I believe a brand should be loosely defined for two reasons: personality and quality of the resource. @comcastcares provides a great degree of value (for some), as does @jowyang.

    jk
  • "With my marketing hat on I wondered if I should add @TechBurgh on there, it’s a brand. It’s a public, front end for Tubu Internet Solutions. ! ". Andy When you provide a service it is important you brand everywhere!
    Marketing Strategy: A statement (implicit or explicit) of how a brand or product line will achieve its objectives. The strategy provides decisions and direction regarding variables such as the segmentation of the market, identification of the target market, positioning, marketing mix elements, and expenditures. A marketing strategy is usually an integral part of a business strategy that provides broad direction to all functions
  • irenekoehler
    Andy,

    You raise a very interesting point. My guess is the list distinguishes between companies and individuals, but is that distinction even valid anymore. You are quite right in that we are all brands to some extent. Some of us go about branding ourselves online strategically and with a plan. Others, well, take a more casual approach, leaving the viewer to try to figure out who they *really* are.

    Thanks for another thought-provoking post.

    Irene

    http://twitter.com/irenekoehler
    http://almostsavvy.com
  • The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

    Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

    While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.
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