Comments on: You are a brand on Twitter. Get on the list! http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/ TechBurgh - Relevant Tech. News. Reviews. Views. PodCasts Wed, 17 Mar 2010 06:36:35 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: FreshNetworks Blog » Blog Archive » How to use Twitter for PR http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/comment-page-1/#comment-1094 FreshNetworks Blog » Blog Archive » How to use Twitter for PR Sun, 15 Mar 2009 18:23:45 +0000 http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/#comment-1094 [...] You are a brand on Twitter. Get on the list! (techburgh.com) [...] [...] You are a brand on Twitter. Get on the list! (techburgh.com) [...]

]]> By: Put a Face to Your Brand | chrisbrogan.com-Bigelow Tea http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/comment-page-1/#comment-995 Put a Face to Your Brand | chrisbrogan.com-Bigelow Tea Sat, 28 Feb 2009 15:19:52 +0000 http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/#comment-995 [...] You are a brand on Twitter. Get on the list! (techburgh.com) [...] [...] You are a brand on Twitter. Get on the list! (techburgh.com) [...]

]]> By: Brand4profit http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/comment-page-1/#comment-774 Brand4profit Tue, 13 Jan 2009 10:25:30 +0000 http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/#comment-774 The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.<br><br>Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.<br><br>While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

]]> By: irenekoehler http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/comment-page-1/#comment-773 irenekoehler Tue, 13 Jan 2009 07:06:29 +0000 http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/#comment-773 Andy,<br><br>You raise a very interesting point. My guess is the list distinguishes between companies and individuals, but is that distinction even valid anymore. You are quite right in that we are all brands to some extent. Some of us go about branding ourselves online strategically and with a plan. Others, well, take a more casual approach, leaving the viewer to try to figure out who they *really* are.<br><br>Thanks for another thought-provoking post.<br><br>Irene<br><br><a href="http://twitter.com/irenekoehler" rel="nofollow">http://twitter.com/irenekoehler</a><br><a href="http://almostsavvy.com" rel="nofollow">http://almostsavvy.com</a> Andy,

You raise a very interesting point. My guess is the list distinguishes between companies and individuals, but is that distinction even valid anymore. You are quite right in that we are all brands to some extent. Some of us go about branding ourselves online strategically and with a plan. Others, well, take a more casual approach, leaving the viewer to try to figure out who they *really* are.

Thanks for another thought-provoking post.

Irene

http://twitter.com/irenekoehler
http://almostsavvy.com

]]> By: marshal sandler http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/comment-page-1/#comment-767 marshal sandler Mon, 12 Jan 2009 17:23:42 +0000 http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/#comment-767 "With my marketing hat on I wondered if I should add @TechBurgh on there, it’s a brand. It’s a public, front end for Tubu Internet Solutions. ! ". When you provide a service it is important you brand everywhere!<br>Marketing Strategy: A statement (implicit or explicit) of how a brand or product line will achieve its objectives. The strategy provides decisions and direction regarding variables such as the segmentation of the market, identification of the target market, positioning, marketing mix elements, and expenditures. A marketing strategy is usually an integral part of a business strategy that provides broad direction to all functions “With my marketing hat on I wondered if I should add @TechBurgh on there, it’s a brand. It’s a public, front end for Tubu Internet Solutions. ! “. When you provide a service it is important you brand everywhere!
Marketing Strategy: A statement (implicit or explicit) of how a brand or product line will achieve its objectives. The strategy provides decisions and direction regarding variables such as the segmentation of the market, identification of the target market, positioning, marketing mix elements, and expenditures. A marketing strategy is usually an integral part of a business strategy that provides broad direction to all functions

]]> By: MarshalSandler.com » You are a brand on Twitter. Get on the list http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/comment-page-1/#comment-768 MarshalSandler.com » You are a brand on Twitter. Get on the list Mon, 12 Jan 2009 16:27:50 +0000 http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/#comment-768 [...] You are a brand on Twitter. Get on the list. Written by marshal in: Uncategorized | [...] [...] You are a brand on Twitter. Get on the list. Written by marshal in: Uncategorized | [...]

]]> By: Jonathan Kash http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/comment-page-1/#comment-764 Jonathan Kash Mon, 12 Jan 2009 16:00:47 +0000 http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/#comment-764 If you're interested in a list of brands on Twitter, check out my Index:<br><br><a href="http://www.socialbrandindex.com" rel="nofollow">http://www.socialbrandindex.com</a><br><br>I believe a brand should be loosely defined for two reasons: personality and quality of the resource. @comcastcares provides a great degree of value (for some), as does @jowyang. <br><br>jk If you're interested in a list of brands on Twitter, check out my Index:

http://www.socialbrandindex.com

I believe a brand should be loosely defined for two reasons: personality and quality of the resource. @comcastcares provides a great degree of value (for some), as does @jowyang.

jk

]]> By: You are a brand on Twitter. Get on the list! | ozpv.com http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/comment-page-1/#comment-765 You are a brand on Twitter. Get on the list! | ozpv.com Mon, 12 Jan 2009 15:34:31 +0000 http://techburgh.com/blog/2009/01/12/you-are-a-brand-on-twitter-get-on-the-list/#comment-765 [...] You are a brand on Twitter. Get on the list! [...] [...] You are a brand on Twitter. Get on the list! [...]

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