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I’ve seen Google’s Orkut Social networking site, I’ve been a member for a couple of years now and haven’t been too impressed.

Evidently it’s very popular in other parts of the World.

Last year Google’s  sponsored project was to work with Pittsburgh’s own Carnegie Mellon University to re-think social networking sites.
It would seem that consolidation and unification are the key points in play here.

“Directed to help improve the online community orkut, the project’s scope was not to simply redesign the interface. Our team considered how online social networking could bring greater value to users, especially for ages above twenty. After initial brainstorming and research, we chose to focus on the effects of a new model for online social networking: a unified social network that, as a service, provides social data to many other applications.”

It’ll be interesting to see what such high profile players come up with.

See more in the Google Operating System