ecoATM Pilots Automated eCycling Station That Pays Cash for Used Phone

SAN DIEGO, Feb. 4, 2010 — ecoATM, the only company to
provide automated systems for recycling consumer
electronics, announced today it has installed an ecoATM
Automated eCycling Station at Westfield North County
Shopping Mall in Escondido, CA. This will be the first pilot
program in which an ecoATM Automated eCycling Station will
provide cash for used phones.

Westfield North County (http://westfield.com/northcounty/)
serves more than 10 million visitors annually and is home to
a large variety of mobile phone retailers offering new
mobile phones from Verizon, AT&T, Sprint, T-Mobile, and
Apple. The ecoATM kiosk is located on the second floor next
to the escalators.

“ecoATMs provide a quick and convenient method for consumers
to check real-time market prices for their used phones and
then sell them back on the spot when they decide to upgrade
to a new phone or if they simply want to clean out the
electronic clutter from their homes,” said Tom Tullie,
ecoATM Chairman, President, and CEO. “The large number of
wireless dealers at Westfield North County, combined with
the fact that this is the first ecoATM pilot where we pay
consumers directly in cash, leads us to believe we should
see a great response to this pilot.”
About ecoATM

Based in San Diego, CA, ecoATM provides a convenient
in-store trade-in solution that benefits consumers,
electronics retailers, and consumer electronics
manufacturers. ecoATM is the only company to develop
patent-pending Automated eCycling Stations that visually
and/or electronically inspect virtually any consumer
electronic device, connect them with secondary market buyers
and recyclers through pre-auction/auction systems, and
administer trade-in promotions for retailers and
manufacturers.

Since starting its pilot programs lastfall, ecoATM has won
several noteworthy awards:

— Connect’s Most Innovative Product Award in the
CleanTech category;
— Coinstar’s Next Big Idea Contest; and
— San Diego Venture Group’s Tenth Annual “Pitchfest”
Winner.