Once upon a time, nurturing leads meant visiting an office and making phone calls. However, in today’s world there are multiple ways to cultivate leads through digital media that will make you and your brand known.
Unfortunately, with this ease come a large number of competitors, both upstanding and questionable, that are also vying for the attention of the same customers. This, in turn, has likely made many of the leads on your list a little weary when initially contacted, resulting in more thorough research done prior to making a commitment. It is for this reason that you need to make your brand easily accessible with a sense of transparency. Your contacts need to be able to locate in-depth information on your company easily and at the click of a button. With over 60 percent of consumers performing their research online prior to making their purchase, your online presence needs to be solid. Make sure your website is easy to maneuver and offers up to date information. Professionalism and clarity are valuable here.
Flesh out your social media accounts to offer further information in an interactive manner. This allows you to connect with potential clients on a variety of platforms and increases your brand recognition as well as credibility.
Learn more about selling in the modern era as well as how to nurture digital leads by checking out the following infographic.
Thanks to Blog.Contactually.com for the graphic
