In today’s business world, it’s now pretty much a foregone conclusion that if you start a business, even with a brick-and-mortar store, you’ll likely have an online presence as well. Sure, there are a few stores that don’t, and those are the ones who pride themselves on having a charming, old-school, “walk inside the store and touch everything” vibe.
And that model works for them because of the nature of their business; perhaps, say, it’s a bead shop where the owner sells all kinds of beads for jewelry making, plus other artsy, bohemian items, and the whole place has to be experienced in person, not via fiber optic cables and WiFi.
But the businesses that do have an online presence as well as brick-and-mortar, or have their start solely online, say, on Etsy, absolutely need digital marketing tools that will boost their business. Yet there are a lot of marketing tools out there. Which ones are truly some of the best for getting your product to your target market?
HubSpot
These people are there to help businesses change from outbound marketing (cold calls, TV ads, etc) to inbound marketing and to “get found” by customers, based on the way people naturally shop. They are also the pioneers in digital automated marketing, so this a great place to start. Suffice to say they “get” content marketing.
Marketo
This is truly powerful marketing software that helps drive revenue and improves marketing accountability. They provide the lead cloud-based marketing software platform for companies of all sizes to build lasting relationships with their customers. They offer a free trial and no set-up fees.
InfusionSoft
This is software aimed at small businesses to help get organized, grow and save money while doing it. Many bloggers use it for creating marketing campaigns and for email marketing. InfusionSoft is easy to set up and use, automating repetitive tasks such as sending emails and a lot of other essential tasks that can become tedious and time-consuming.
SalesFusion
This software is geared more for B2B marketing, helping businesses align marketing and sales. This company is dedicated to helping create large sales funnels that are driven by customized digital conversations that are seamlessly transitioned between departments, assisting marketing and sales teams to measure these conversations that help them communicate with the right leads at the right time with the right message.
Net-Results
Net-Results aims to help you make task automation that much easier. You get more done in less time, allowing you to nurture relationships with customers, discovering potential new leads and, of course, driving revenue growth.
These are by no means the only tools for digital automation for tasks. Of course, there’s the famous social media and blogging automation places such as HootSuite, but that’s only part of the picture for getting your message out there and bringing your target customers to your virtual door. When you need those leads but you don’t want to spend a lot of time or money, digital marketing tools will be there to lend a hand.
