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MONTREAL – InstruMMents, an innovation company founded by the creators of Misfit Shine, introduces 01, the world’s first dimensioning instrument. 01 rolls over straight, curved or contoured objects to intuitively capture, log, and share dimensions. Elegantly carved in aluminum, 01 is contained within a pen, pencil or stylus, and wirelessly connects to smartphones.

See demo.

“There is a dire need to rethink how we capture and use dimensions,” said founder and CEO, Mladen Barbaric. “Measuring tape, for example, hasn’t really changed since its creation in 1860.” The InstruMMents team is a collective of veterans in device and software development, looking to tackle this problem.

“Mladen and his team are some of the best product designers I’ve ever worked with, and have once again reimagined an important product category,” stated John Sculley, ex-CEO of Apple® and PepsiCo and co-founder of Misfit.


01 uses a proprietary multi-sensor system, requires only one hand to dimension and is the only such device in the world that works on 3D surfaces. Used to design buildings, fit clothes or hang pictures, it helps makers and weekend decorators intuitively capture linear or contoured lengths. No charging required; batteries last up to six months.

Users can also log, search, and share dimensions using the InstruMMents iOS and Android apps.

Other features include:

  • Unit Selection: dynamically convert between metric and imperial.
  • Scale: dimension drawings or maps in any scale.
  • Quick W-H-D: captures width, height and depth automatically, making dimensioning boxes fast.
  • Blink Interval: Set up grids, hang things equally apart or gauge rough dimensions without your phone.

01 is available now for $149 US at, and select retail locations worldwide starting December 1. Each 01 can be personalized with a signature. IntruMMents will include a Saffiano sleeve with the first 20,000 orders, after which sleeves can be purchased online starting at $29 along with ink, lead and battery refills.

About InstruMMents
InstruMMents is rethinking the world’s essential tools. Founded by the creators of Misfit Shine, the innovation company crafts software and instruments for those who craft.