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The face of public relations in 2016 is very different than it was a decade ago. When you want to tell the world about a new product today, people expect more than a simple press release. You need content across several platforms that tells a story. Press releases get more shares when you create a storyline over time that leads up to the product launch. You don’t have to create different content for all your platforms, but it does need to engage your audience and build excitement no matter where the content is found.

When writing public relations content, make sure it is relevant by first understanding your audience and then writing with a purpose in mind. People get annoyed by too much content and only care about quality. You need to create a story without losing readers in the process. Infographics and interactive content like surveys and quizzes are popular trends in public relations because they help keep your audience interested. For example, George Washington University created an infographic about how audiences want to experience public relations messages. You need to know what works and what doesn’t.

Social media has become an integral part of how public relations content is spread in 2016. When people have a question or problem with a product, Facebook is one of the first places where they turn for an answer. Social media is also one of the best places to spread news about a new product or service because of the sheer amount of active daily users. Live streaming is taking off and could become huge too. Make sure you understand public relations trends before you write another boring press release. Read on to learn more.

Ethics of Big Data1