Google announced today that it is expanding its print ads program.
The program started out in November of 2006 and has grown from appearing in about 50 newspapers to more than 225.
According to Google:
"Google Print Ads enables agencies and advertisers of all sizes to easily plan and buy traditional newspaper media in both national and local newspapers within a single, web-enabled interface. The platform enables marketers to reach new audiences in ways that are relevant for newspaper readers and cost-efficient for advertisers and publishers. And newspaper publishers can increase their bottom line by adding new customers from Google’s network of advertisers, many of whom are new to newspaper advertising. Newspaper publishers will continue to work directly with their loyal base of advertising customers."
For more information on the Print Ads Program check out http://www.google.com/adwords/printads/
