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Why Social Media Doesn’t Matter (Yet)

I produce social media, both for fun (Something to Be Desired) and for a living. And I can say, even as one of the medium’s biggest supporters, that it simply doesn’t matter. Yet. Why? Because we, with rare exception, are not producing media that matters....

Why Social Media Doesn’t Matter (Yet)

I produce social media, both for fun (Something to Be Desired) and for a living. And I can say, even as one of the medium’s biggest supporters, that it simply doesn’t matter. Yet. Why? Because we, with rare exception, are not producing media that matters....

Why Twitter Scares People

Some people claim to fear Twitter (and social media in general) because of its seeming captivity at the hands of the inane. They worry that our culture is being hijacked by the mouth-breathers and the endlessly self-fascinated, and they refuse to give in to the urge...

Brand Yourself with Myspace or Facebook?

Guest post by Dan Schawbel, owner of the Personal Branding Blog and publisher of the Personal Branding Magazine.   There has been a heated debate as to which platform, either Myspace or Facebook, one should use to establish a Personal Brand.  For those of...